Radio Africa Group, a fast-growing and dynamic media company based in Kenya consisting of 6 national radio stations, one TV station, and a national newspaper, has shut down its lifestyle radio station, 105.5 XFM, to launch a new outfit targeting Rhythm and Blues (RnB) lovers. The move is likely to render several staffers jobless (Fareed Khimani, Nadia Favre and Nick Ndeda) as Lion’s Place-headquartered media house shops for new talent.
XFM used to play rock and alternative music with its target niche being the affluent and aspirational urban audience aged between 18 and 45 years, who are discerning and well versed with leading trends in technology, current affairs, fashion, and travel.
However, despite positive reviews, Radio Africa is now launching Smooth FM to replace the station. Among those who have announced they are leaving is Nick Ndeda, who used to host XFM’s Weekly Top 30 and X Breakfast.
He took to his social media platforms to inform his fans he was ending his seven-year stint at XFM.
“So, I’m doing my final show onXFMtomorrow. It’s been an awesome 7 years hosting that zany morning show. I had great shoes to fill following Fareed Khimani. Tomorrow, let’s do it one last time! And if you wanna send samosas to the studio then all I can say is aaamen!” he said.
However, If you are a rock music fanatic you will be excited to know that X Fm radio station has not shut down but rather it has gone full-on digital.
X-FM Kenya will still provide programming focuses on entertainment and music which has entertained Kenyans for a long time.
The station will now be broadcasting on Kenya’s biggest streaming app, Songa stating Saturday, 16, 2019. This is a move will be make X-Fm the first mainstream radio station to go 100% digital.
The exciting thing about all this is that on the Songa app, fans will get real music 24/7.
To get it on Songa dial *812# on your Safaricom line or download the Songa app from Google Play.